My Local Hero — The Place Locals Check First Before Hiring

Every Directory Helps You Find Tradies — None Help You Choose Wisely

Finding a tradie has never been easier.

Within minutes, you can search Google, browse online directories, ask for recommendations in local Facebook groups, or read hundreds of online reviews. Before long, you'll have a long list of businesses ready to quote.

But having more options hasn't made the decision any easier.

When it's your home, the stakes are high. Whether it's a leaking roof, a major renovation or an emergency repair, you're often making a significant financial decision with limited information. You want to get it right, but it's hard to know who you can genuinely trust.

Questions start to pile up.

Can I rely on these reviews? Why is one quote thousands of dollars cheaper than another? Am I paying for quality, or just a better salesperson? What if I choose the wrong person?

For many people, choosing a tradie becomes stressful, overwhelming and uncertain—not because there aren't enough businesses to choose from, but because there's no simple way to know which one is the right choice.

We don't think hiring someone to work on your home should feel like a gamble.

We believe people deserve one trusted source where they can find the information they need to make confident decisions—not information scattered across search engines, review sites, social media, directories and word of mouth, but trusted, independent information brought together in one place.

A source that helps people understand their options, compare businesses with confidence, and choose the right person for the job—without the stress, uncertainty and second-guessing that so often comes with choosing a tradie.

That's why we're building My Local Hero.

Everything people normally have to piece together, scattered reviews, quotes, recommendations and search results, organised into one trusted source

Everything You Need to Make a Better Hiring Decision

Whether you're researching a problem, comparing quotes or choosing between businesses, My Local Hero brings together trusted local businesses, practical advice and decision tools to help you make better hiring decisions—all in one place.

Understand the Problem

Know what's happening before you call anyone. Learn about common household issues, explore your options and understand what to expect.

Understand the Price

Compare quotes with context. Learn what influences cost, what to question and how to judge value—not just price.

Understand the Business

Go beyond star ratings with rich business profiles that reveal the experience, expertise and information you need before you hire.

Make the Decision

Choose the right tradie for your needs with greater certainty, knowing why they're the right fit for the job.

My Local Hero mascot with trusted and verified seal

How do I know I'm making the right decision?

Confidence doesn't come from one review, one recommendation or one quote.

It comes from seeing the bigger picture.

My Local Hero is being built to connect the information that already exists, add the context that's missing, and organise it in a way that helps people make one of the most important decisions they'll make for their home with clarity and confidence.

That's what we're building.

Not another directory.

Not another lead generation platform.

A trusted place where homeowners can understand, compare and choose with confidence—and where great local businesses can be recognised for far more than their marketing.

Why We're Different

Why My Local Hero is Different

Most platforms help you find a tradie.
My Local Hero helps you understand, trust and choose the right tradie before you hire.

Everyone's journey is different. Some people simply want to find a trusted local business. Others want to understand a problem, compare quotes, check a business they've already found or hear from industry experts before making a decision.

However someone chooses to navigate that journey, My Local Hero is designed to support them.

Through expert interviews, practical guides, independent insights, educational resources, rich business profiles and trusted local information, we're creating more than a directory. We're building a trusted source of knowledge that helps people make better decisions.

But perhaps the biggest difference is this.

Not every business will make the cut.

My Local Hero isn't a directory where anyone can pay to appear.

Every business will go through our verification process and be assessed against our trust standards before they're featured.

And we're not here to tell people who to choose.

We're here to give people the knowledge, context and clarity to make that decision for themselves.

It should come from understanding the problem, recognising quality and knowing what to look for.

Choosing the right business shouldn't come down to guesswork, clever marketing or whoever appears first in a search result.

We don't believe confidence comes from seeing more information.

We believe it comes from understanding it.

Why I Started My Local Hero

Like many people, I learned the hard way how difficult it can be to choose the right tradie.

After being burned myself, I realised the biggest problem wasn't finding a tradie—it was not knowing what I didn't know.

When you're dealing with a problem at home, you're often relying on someone else's knowledge and expertise. If you don't understand the problem, don't know what questions to ask, or don't know what a fair price looks like, you're in a vulnerable position.

Unfortunately, that's when costly mistakes happen.

Over the years, I've spoken to countless people who've had similar experiences. Many felt pressured into making quick decisions. Others paid for unnecessary work or chose the wrong person simply because they didn't have enough information to know any better.

Too often, the people most at risk are those who are vulnerable, including older Australians, women living alone, and anyone who simply doesn't have the knowledge or experience to know when something isn't right.

That shouldn't be normal.

My Local Hero started with a simple idea: if we can help people know what they don't know before they hire, they'll make better decisions.

If people understand more, ask better questions and make more informed choices, we can help reduce the stress, uncertainty and costly mistakes that too often come with hiring someone to work on your home.

That's the future I'm working towards.

Nicole Warnock

Founder, My Local Hero

Building Something Better Takes Time — And Your Input

We're working with real homeowners and tradies to create a platform that actually solves the choosing problem. This isn't guesswork — it's built from real experiences on both sides of the hiring equation.

Northern Beaches First

Launching in 50+ suburbs.

Built for Local Hiring

Helping locals choose better.

Built with Local Insight

Shaped by homeowner feedback, tradie interviews and expert voices.

Built from Real Experience

Inspired by the people who hire—and the people they hire.

We're Building This for You. Help Us Get It Right.

The best ideas come from real experience. Whether you've hired a tradie or run a local business, your feedback will help shape My Local Hero before we launch.

Homeowner Survey

Tell us about the good experiences, the bad ones, and everything in between. What makes choosing a tradie difficult? What information do you wish you had before hiring? Your feedback will directly shape the tools, guides and features we're building to help people make better decisions.

⏱ Takes 10–15 minutes

Take Homeowner Survey

Tradie Survey

Share how you get quality leads today, how you stand out beyond price, and what being chosen for the right reasons would mean for your business. Your feedback will help shape My Local Hero before we launch.

⏱ Takes 10 minutes

Take Tradie Survey

Your contact details are optional. Leave them only if you'd like updates and early access.

Be Among the First to Access My Local Hero

Join our early access list to be the first to know when we launch, help test new features like our Quote Checker, and help shape My Local Hero before it goes live.

Be the first to know when we launch
Try new tools before anyone else
Receive practical hiring insights
Help shape My Local Hero before it launches

🔒 No spam, ever. Just valuable, meaningful updates.

Get Early Access

Be the first to know when we launch, get early access to new features, and help shape My Local Hero before it goes live.

We'll only email you with genuine updates as we build My Local Hero. Unsubscribe anytime.

Questions About My Local Hero

Everything you need to know about what we're building and how to stay involved.

My Local Hero is a Home Services Decision Platform designed to help people make better decisions before hiring a local home service business.

Rather than simply helping you find a tradie, we're bringing together trusted local businesses, practical advice, educational resources and decision tools to help people understand their options, compare businesses and choose with greater certainty.

Because finding a tradie has become easy.

Choosing the right one hasn't.

Too many people still feel uncertain when comparing quotes, reading reviews or deciding who they can trust.

We believe people deserve one trusted place that helps them make better decisions before they hire.

Most tradie directories help people find businesses. My Local Hero helps locals discover trusted local businesses and make better hiring decisions.

Instead of simply browsing listings or posting a job to collect quotes, we're building a platform that helps people understand their options and make more informed decisions before they hire.

We're not trying to feature every tradie—we're working to feature businesses that have earned their place on the platform. Every featured business will go through our verification process and be assessed against our trust standards before being featured.

For homeowners, that means better information, practical guidance and decision tools to help avoid costly hiring mistakes.

For great local home services businesses, it means being recognised for the quality of their work—not simply competing in a race to the bottom on price.

Today, the information people need to make good hiring decisions is scattered across search engines, review websites, social media, business websites, articles, videos and word of mouth.

My Local Hero is being built to bring that information together into one trusted, structured platform, making it easier to understand, compare and use when making hiring decisions.

Rather than sending people from one source to another, we're creating a connected experience that helps answer the questions people ask throughout their decision-making journey.

No.

Our goal isn't to tell people which business to hire.

Every business recognised as Verified on My Local Hero will have already met our verification requirements. From there, our role is to provide the knowledge, context and information that helps people understand which verified business is the right fit for their particular job—not simply who to choose.

Trust isn't something that can be claimed—it has to be earned.

That's why we're building My Local Hero transparently, listening to homeowners, tradies and industry professionals throughout development, and focusing on helping people understand more rather than simply showing them more information.

Our goal is to become a trusted source by consistently providing useful, balanced and practical information that helps people make better decisions over time.

No.

My Local Hero is being built as a free resource for homeowners and anyone looking to hire a local home service business.

Our goal is to make it easier for people to make informed decisions before they hire, without creating another subscription or paywall.

Homeowners will always be able to use My Local Hero for free.

For local businesses, there will be a free Verified listing that allows qualifying businesses to be part of the platform.

We'll also offer paid participation options for businesses that want additional features, more visibility and tools as the platform grows.

Our goal is to create genuine value for both homeowners and great local businesses, so the platform succeeds by helping people make better decisions—not by selling leads.

We're currently preparing to welcome our Founding Heroes.

To ensure we build the platform with quality rather than quantity, we'll initially be inviting just 30 founding businesses across all trades—with only five Founding Heroes per trade.

If you're interested in becoming one of our Founding Heroes, we'd love to hear from you.

Simply send us a message or email us at info@mylocalhero.com.au, and we'll be in touch as applications open.

We're currently developing our verification framework as part of the platform build.

Our goal is to recognise businesses that meet clearly defined standards and provide homeowners with greater confidence before they hire.

We'll share more about our verification process as we get closer to launch.

We're currently planning to launch in early 2027.

Right now we're focused on building the platform properly rather than rushing it to market.

By working with homeowners, tradies and industry professionals throughout development, we're making sure My Local Hero launches with features that genuinely help people make better hiring decisions.

My Local Hero is being built for anyone looking to hire a local home service business.

That includes homeowners, landlords, tenants, property managers and anyone wanting greater confidence before choosing someone to work on their home.

It's also being built for great local businesses who want to be recognised for more than advertising, search rankings or star ratings.

Because we don't want to make assumptions.

Every survey, interview and conversation helps us better understand the challenges people face when hiring local businesses and the challenges businesses face earning trust.

The platform is being shaped by the people it's designed to help.

No.

Recommendations from people you trust will always be valuable.

But every job is different, every business is different, and the right choice for one person isn't always the right choice for another.

Most people have either received a recommendation that didn't live up to expectations or recommended someone who later wasn't the right fit.

Our goal isn't to replace personal recommendations—it's to provide the additional context, information and decision tools that help people decide whether a business is the right fit for their job.

Most online business listings focus on the basics—contact details, a short description, photos and customer reviews.

My Local Hero is building something much more comprehensive.

Our goal is to create the most complete picture possible of every business, bringing together the information people need to understand who they are, how they work, what they stand for and what makes them different.

Business profiles will be regularly updated to keep information current, accurate and useful over time.

By bringing that information together in one place, we're helping people make more informed hiring decisions while also making it easier for AI-powered search and future technologies to understand and surface great local businesses.

Finding a tradie is easy. Knowing who's worth choosing isn't.